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| Strategy through to Action
Another in the series of ‘one-day' intensive events at St Clair Consulting.
This workshop focuses on the processes for ensuring that:
a) the strategy provides the necessary direction for the operational plan
b) that the operational plan is focused on implementing the strategy rather than being a repetition of what was 'done' in the previous year
Is it for me? This workshop will benefit brand managers and other professionals involved in brand planning and/or implementation
Benefits of attending: You will walk away with: • a structure for the analysis that is necessary to identify insights • a good understanding of how the analysis feeds into the understanding of what your options might be, and ultimately what you go away and do • frameworks that will facilitate the ‘strategic' thinking that is needed to develop the operational plan • checklists to evaluate your operational plan
Methodology: The workshops are being held at St Clair Consulting's offices and the intention is to have only a small number of delegates (between 1 and 5) attending, so that the learning is intensive. The delegates can be from the same company, or different companies.
An interactive workshop combining input with application to your brand/brand plan.
The idea is for the participants to bring in their own plans – they will be introduced to the concepts, examples will be used to illustrate the concepts (and to encourage discussion). Each participant will then be asked to apply these concepts either to their own plans, or to an example plan, depending on the company's preference. Their application of the concepts will be critiques/strengthened.
All input sessions and ‘working sessions' will be managed by Janice MacLennan, author of Brand Planning for the Pharmaceutical Industry and co-author of the book Marketing Planning for the Pharmaceutical Industry.
Workshop will be 9am to 5pm. Delegates will receive a copy of 'Brand Planning for the Pharmaceutical Industry' to take away with them. For
more information please contact:
St Clair Consulting 7a Hampstead High Street London NW3 1PR Tel: +44 (0) 207 431 3693 Fax: +44 (0) 207 431 8873
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