Workshops

Optimising your Communications Strategy

Event Type:	Workshop
Date:	Coming soon
Duration:	1 day
Fee:	£1,200
Venue:	St Clair Consulting, London

Another in the series of ‘one-day' intensive events at St Clair Consulting.

This workshop is designed to take a hard look at how communication works. It will be case study based and will cover current issues such as:

• the difference between, and the need for, a brand essence, positioning statement and branding guidance

• getting quality output from your agency

• how to manage the execution of a global brand strategy whilst taking care of the needs of the local markets;

• how to stay on strategy without the communication becoming dull and tired;

Is it for me?

This workshop will benefit managers and professionals involved in the development of any form of brand communication, or who are required to provide the marketing ‘sign-off' on some or all brand communications

Benefits of attending

You will:

• have the opportunity to reflect on what people are doing, and where the issues are emerging

• receive guidance on putting together a communication strategy

• acquire tools and frameworks for evaluating communication

• have a better understanding of what the most ‘critical' aspects are, when it comes to effective communication

Methodology

This is an interactive workshop combining input, case studies and discussion.

This workshop is organised and run by Janice MacLennan, author of ‘Brand Planning for the Pharmaceutical Industry'.

For more information please contact:

Andrea Tynan

St Clair Consulting

7a Hampstead High Street

London

NW3 1PR

Tel: +44 (0) 207 431 3693

Fax: +44 (0) 207 431 8873

	Copyright 2001 St Clair Consulting	Technology by Reading Room Ltd