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| Joined-up-thinking
This one day workshop is a 'roll your sleeves up, hands on' event. It will give you a clear understanding of how various components of a brand plan are linked, aligned and integrated in order to develop a robust strategy and an operational plan this is focused on the implementation of this strategy. You will be given approaches to challenging your own thinking, or that of your colleagues. You will also have the opportunity to put what you learn immediately into practice by applying this challenging thinking approach to your current plan whilst at the workshop. Is it for me? This workshop will benefit managers and professionals interested in fresh ways of challenging their own thinking, or that of their colleagues that this challenge results in better business results. Benefits of attending You will:
• have a better understanding of what the most 'critical' aspects are, when it comes to brand planning decision-making. Methodology This is an interactive workshop combining input, application and discussion. This workshop is organised and run by Janice MacLennan, author of ‘Brand Planning for the Pharmaceutical Industry'. For
more information please contact:
St Clair Consulting 7a Hampstead High Street London NW3 1PR Tel: +44 (0) 207 431 3693 Fax: +44 (0) 207 431 8873
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