Brandingworkshop

Branding

Event Type:	Workshop
Date:	Coming soon
Duration:	1 day
Fee:	£1,200
Venue:	St. Clair Consulting, London

Another in the series of ‘one-day' intensive events at St Clair Consulting.

This workshop focuses on branding and its application in the pharmaceutical industry. It considers customer insight as the source of inspiration for the development of the brand. It then explores the process that one should work through in order to formulate/define the brand. Separate consideration is given to how to go about building the brand.

Is it for me?

This workshop will benefit managers and professionals involved in the formulation of the brand strategy and overseeing the implementation of the brand strategy (i.e. building the brand)

Benefits of attending

You will:

• be given a process for defining/developing the brand essence and brand position

• be able to apply this process to your brand

• you'll receive tips on use of plain English and effective use of visual images.

• have a better understanding of how to, ensuring that the tactics/key actions are brand building.

Methodology

This is an interactive workshop combining input, case studies and discussion.

This workshop is organised and run by Janice MacLennan, author of ‘Brand Planning for the Pharmaceutical Industry'.

For more information please contact:

Andrea Tynan

St Clair Consulting

7a Hampstead High Street

London

NW3 1PR

Tel: +44 (0) 207 431 3693

Fax: +44 (0) 207 431 8873

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